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The FIFA Women’s World Cup 2019 was a truly phenomenal tournament, taking the world and the media by storm.
The Cup which was won by the USA on 7th July, in a game against the Netherlands, undoubtedly raised the profile of women’s football among the media and new fans of the sport.
So, we thought it would be interesting to turn to Google to find out just how much enthusiasm for the tournament had picked up versus previous years, and which countries were the most invested in the sport.
Using Google search trends, we were able to dig into some interesting details about what people around the world were searching when it came to the FIFA Women’s World Cup 2019.
First up, we looked at which countries had the highest search interest for queries around this year’s Women’s World Cup, and interestingly Cameroon came out in the top spot with the highest search volume.
We weren’t too surprised to see that global search volume for this year’s Women’s World Cup topped that of 2015, however it was a surprise to see that it was actually lower than the 2007 tournament.
Other findings showed us that the USA was the most searched for team, while the England vs USA match was the most popular match based on search volume.
Read on below for further details of our research and findings.
Search Interest by Country
Cameroon came out on top as the country with the highest interest in the FIFA Women’s World Cup 2019, based on Google search volume.
This was followed by Jamaica and Vanuatu.
See the top 10 countries with the highest search volume below:
At the other end of the scale, the countries who displayed the least interest in the tournament included Uzbekistan, Kazakhstan, Ukraine and Moldova. The USA, who won the tournament, ranked towards the middle at number 44 while fellow finalists the Netherlands displayed some of the highest search volume, ranking in 5th place.
See full search volume by each country below:
How Does this Year Compare to Previous Years?
It was interesting to look at how search interest around this year’s Women’s World Cup compared to that of previous years. It certainly seemed the tournament was given a greater media spotlight this year, but would this reflect in search volume?
Firstly, we looked at whether the same countries displayed the greatest search volume in previous years, and interestingly enough Cameroon also displayed the greatest search volume for the 2015 FIFA Women’s World Cup too. In previous years, Grenada showed the highest search volume for the 2011 tournament while the Solomon Islands displayed the greatest search interest in 2007.
Countries which showed high levels of interest through multiple years included Cameroon, Solomon Islands, Germany, Vanuatu, Comoros and Grenada.
See the top 10 countries with the greatest search volume from 2007-2015 below:
We were also curious to see whether this year’s Women’s World Cup gained greater search volume than previous competitions.
We found that there was a 21.6% increase in search volume for this year’s Women’s World Cup than the 2015 tournament, and a 42% increase on 2011. However, it was interesting to see there was in fact a 15% decrease on search volume from the 2007 Women’s World Cup.
It was also interesting to see how search volume for this year’s Women’s World Cup compared to that of last year’s Men’s World Cup. It was clear that this year’s Women’s World Cup was also sparking plenty of excitement, with only 3.4% less search volume than the men’s Cup.
Most Popular Matches, Team and Players
We also had a dig into which matches, teams and players from this year’s Women’s World Cup were the most popular, according to Google. Not too unsurprisingly, the most popular match was the nail-biting game between USA and England. The England v Scotland game also drove some of the highest search volume, as the two UK neighbours battled it out.
See below the top 5 most searched matches:
The victorious USA also came out as the most searched for team, while their most searched player Alex Morgan was also the most Googled player from the tournament.
See below the top 5 most searched for teams, and the most Googled player within each of these teams:
Search Volume in the USA
Given that the USA took the final crown, after a very dramatic tournament, we decided to look into which US states, including the federal district of Washington D.C, had been the most invested in the competition.
Coming out in the top spot, with the highest search volume was Washington D.C., followed by Vermont and Maryland.
See below the US areas with the greatest search volume.
Our analysis was fascinating further insight into the excitement that this year’s Women’s World Cup brought around the world, and hopefully the increased enthusiasm for the sport will only continue to grow further in years to come.
