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The Stadium

Environmental impact will be a key consideration for the football grounds of the future, with further measures being taken to make the stadiums sustainable, including solar powered stadiums and pitches made of eco-friendly artificial grass. Food options will also reflect the public’s modern appetite, with a greater selection of healthy and vegan choices available. The seating will provide improved levels of comfort plus modern amenities including WiFi and charging units, while the stadium will feature a convertible roof which will result in less games being rained off.

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The Kit

Wearable tech will be a major factor in the design of the football kit of the future. Developments in smart clothing, will allow the players’ kits to monitor key stats including heart rate, speed and distance travelled. These stats will be used by teams to improve performance, and will also be available for public interest. Climate control will also be an important element, with advanced thermal-wear automatically adjusting players’ temperatures through the game. Kits will also be made from fully recycled and recyclable material.

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The Game

Advances in technology will provide much greater insights into the game, which will allow for more accurate decisions to be made. Referees will be replaced by AI technology, which will be able to compute views of the game from numerous different perspectives to make quick and precise judgement calls. A sensor and camera in the ball will also provide further insights. The advancement of VR and gaming will also impact on the game, with VR being used as a training method for players and the growth of gaming leading to a top gaming football league to rival the live action game. The experience of attending the match will be extended to be a more holistic day out, with pre and post-show entertainment which will aim to attract a wider range of fans to attend matches. A World League will be developed, as improvements in travel channels make international travel for matches more accessible.

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The Consumer

Technological developments will change the way in which we consume football. The range of viewing options will be greater than ever with VR allowing viewers to experience the match from a player’s perspective or watch the match as if it is taking place live in their own front room. At the stadium, virtual holograms will be used to transmit matches from around the world to any local stadium. Fans will be more involved in the match, with social media allowing fans to vote on key match decisions such as which players to sub in and out. Advertisers will also utilise tech developments to their benefit, with advertisements around the pitch and on players’ shirts being digitally transmitted and changing through the match, allowing advertisers to opt to advertise on prominent players and at key match moments.

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The Business

A growing interest and spotlight on the women’s football league will bring this sport to the same level of notoriety as male football. Additionally, there will be an active push to encourage more women and young girls into a lucrative career in football, from being a player to managing teams and chairing clubs across both the men and women’s leagues.

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